Pricing Professional Services

Ron Baker, a world-renowned pricing expert and founder of the VeraSage Institute, joins Pragmatic Marketing instructor Mark Stiving to redefine how professionals should approach pricing. They debunk the myth of billing by the hour, emphasizing the importance of value-based pricing instead. The duo discusses the essential role of community in enhancing professional services and the necessity of specialization in today's economy. Ron's insights challenge norms and encourage professionals to recognize their worth in delivering true value to clients.