Strictly Business Daily Variety 9/17/25 — Shari Redstone on Why She Invested in Israel's Sipur; Why Paramount Wants to Pounce on Warner Bros. Discovery
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Sep 17, 2025 
Shari Redstone, former Paramount Global chair and media investor, shares insights into her new role on the board of Israeli production company Sipur. She highlights the advantages of Israel's creative landscape and addresses challenges like boycotts. The conversation also dives into Paramount's strategic move to bid for Warner Bros. Discovery and the shifting morale at CBS post-merger. Redstone’s philanthropic priorities and hands-on approach in her investments add a compelling layer to her media ventures.
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Commercial Hits Plus Purpose Drive Global Reach
- Shari says Sipur pairs strong commercial hits with documentary storytelling and a differentiated business model focused on international scale.
- She believes that combination lets an Israeli studio become a global production player.
Commit Time And People When Investing
- Shari commits weekly time and will add a long-time National Amusements colleague to strengthen Sipur's board and operations.
- She treats the role as a serious venture requiring active management involvement.
Israel Offers Creative Talent And Cost Advantages
- Shari highlights Israel's deep creative talent pool and a different financial model that can lower production costs versus the U.S.
- She says constraints in Israel drive harder work to find the right creative collaborators.