Dentistry Uncensored with Howard Farran

1688 Jay & Flint Geier : Dentistry Uncensored with Howard Farran

Feb 19, 2026
Jay Geier, founder of the Scheduling Institute and author of New Patients Now, helps dentists scale practices with proven systems. They discuss why many dentists resist growth and how systems—not markets—unlock predictable new-patient flow. Conversations cover front-desk accountability, using AI as a tool (not a replacement), and prioritizing training and capacity before expansion.
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ADVICE

Start With The Front Door

  • Remove barriers to entry and create a steady flow of new patients before fixing back-office chaos.
  • Start with front‑door processes, then layer patient experience and back‑office systems.
ANECDOTE

Phone Audits Revealed Missed Sales

  • Howard Farran recorded staff phone calls and found many missed opportunities and misinformation.
  • He credits call audits for uncovering lost Invisalign and treatment case acceptance.
ADVICE

Use AI To Supplement, Not Replace

  • Use AI as a supplement for missed calls and off‑hours, not a full replacement for human callers.
  • Audit AI call handling thoroughly before deploying it as primary phone coverage.
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