DomainSherpa.com DomainSherpa - Sherpa Shorts - February 12, 2026: AI.com and Super Bowl Sunday
Feb 13, 2026
Shane Coulter, domain investor and market commentator. Drew Rosner, digital-asset investor and deal-maker. They unpack the AI.com sale story and why it sets a new watermark for domains. They talk Super Bowl ad placements, how major brands used domains for mass publicity, and what that mainstream attention means for future domain value and strategy.
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Episode notes
Earlier Bid On AI.com Came Up Short
- Drew recounted trying to acquire AI.com years earlier through representation and losing to a different buyer.
- The domain had sold for millions previously and was not a $100 purchase legend.
Let Winners Run And Use Leverage
- Hold top domain assets rather than selling quickly to capture exponential long-term appreciation.
- Use domains as collateral or borrow against them instead of liquidating when possible.
Take Profits When You Need Liquidity
- If you need liquidity, take profits — no one ever lost money locking in gains.
- Use flips and auctions as legitimate paths to fund bigger investments and cash flow needs.