The a16z Show Marketing web3: Audience, Community, More
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Apr 13, 2023 Amanda Cassatt, author of "Web3 Marketing" and former CMO at ConsenSys, and Kim Milosevich, CMO at a16z crypto, dive into the exciting world of Web3 marketing. They discuss the transition from traditional marketing to a community-driven approach, emphasizing grassroots engagement and the importance of early marketing efforts. The conversation highlights personal branding for leaders, the value of community curation, and effective strategies for measuring ROI. They also reflect on the cultural evolution from Web1 to Web3, advocating for inclusivity and diverse talent.
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Web3 Community Defined
- A Web3 community is an incentive-aligned group of builders, investors, and users, unlike the siloed groups in Web2.
- Web3 fosters a two-way conversation with the community, making them active participants.
Web3 Marketing Efficiency
- Web3 marketing leverages incentive systems and community contributions for efficient and sustainable growth.
- It contrasts with Web2's reliance on paid advertising and arbitrage on third-party platforms.
Understanding Target Audience
- To understand your target audience, ask specific questions about their needs, current solutions, and online behavior.
- This includes their preferred platforms, content, and motivations.
