Ian Schrager Bets on Public, World Cup Boycott Chatter Grows, American Sees Premium Demand Return

Ian Schrager teams up with Highgate to finally scale the Public Hotels brand, betting that vibe can work at volume if the operations are right. Europe flirts with World Cup boycott chatter tied to U.S. politics, raising fresh concerns about inbound demand ahead of 2026. And American Airlines says January bookings are back, led by premium and corporate travelers as the airline doubles down on its front-of-the-plane strategy.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down what’s shifting in hotels, global tourism sentiment, and airline demand as 2026 takes shape.

This episode is presented by ⁠Lodgify!⁠

Articles Referenced:⁠

• ⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Ian Schrager Taps Highgate to Expand Public Hotels Brand
• World Cup Boycott Chatter Grows in Europe After Trump’s Greenland Push
• American Sees Bookings Rebound in January, Expects Revenue to Grow

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