The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google

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Nov 5, 2025

In this engaging discussion, Charles Floate, an SEO entrepreneur and consultant, dives deep into AI-driven SEO strategies and black hat techniques. He reveals how he built a $10M link marketplace and automates SEO tasks using AI agents. Charles clarifies the evolving landscape of black hat SEO, emphasizing safety in practice. He explores the impact of AI on search visibility, non-English SEO opportunities, and effective tactics like parasite SEO. Expect insights on how AI is reshaping the future of SEO jobs and the industry's best-kept secrets!

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INSIGHT

AI Rankings Still Depend On Organic SEO

Newer LLMs are increasingly grounded in live search rather than static training data.
Ranking in organic search remains critical because many LLM answers source search results.

ADVICE

Match Content Type To Model Preferences

Optimize for each AI system's sourcing bias: Perplexity favors YouTube; ChatGPT prefers Reddit/news.
Tailor your content types (video, press releases, blogs) to the model you target.

ADVICE

Treat Site-Reputation Policy As PR, Not Algorithmic

Don't assume Google's site-reputation policy is algorithmic; it's mostly manual PR actions.
Expect enforcement gaps: Google focused on English; other languages remain exploitable.

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E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the entire search industry.

Charles breaks down how he uses AI agents, vector databases, and custom LLMs to scale SEO operations, automate outreach, and even build a $10M+ link marketplace.

This episode goes deep into AI SEO, parasite SEO, PBNs, site reputation abuse, and what the future of search looks like when Google's AI overviews take over.

In This Episode: - How Charles Floate built an AI-powered SEO business generating $600K/month - Why black hat SEO is evolving - and how to do it safely - The truth about AI SEO vs traditional SEO (and how to win at both) - What Google's site reputation abuse policy really means for marketers - How to use parasite SEO, press releases, and expired domains to dominate SERPs - Why non-English SEO is a goldmine right now - How AI models are changing ranking factors and visibility in ChatGPT, Gemini, and Perplexity - The debate: Will AI Overviews replace the 10 blue links? - How Charles uses AI to build links, manage clients, and even rewrite Slack messages - The future of SEO jobs - and why most will be replaced by automation

Takeaways - Stop chasing "passive income." Build active, long-term assets that scale. - Use AI to summarize, structure, and vectorize your knowledge - create your own personal LLM. - Non-English SEO = lower competition, faster results, and higher ROI. - Black Hat SEO isn't dead - it's automated. - Google's updates are often PR plays, not algorithmic changes. - The key to future SEO? Control more sources = control the AI consensus.

⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO ⭐️ Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/ ⭐️ Charles Floate on YouTube - https://www.youtube.com/@CharlesFloate ⭐️ Charles Floate on Facebook - https://facebook.com/thecharlesfloate/ ⭐️ Charles Floate's PressWhizz - https://presswhizz.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Viral Tweets 01:11 SEO Tips and Best Practices 02:06 Building a Knowledge Base with AI 04:35 Challenges and Innovations in AI 11:05 Black Hat SEO Techniques 13:38 PBNs and Expired Domains 20:53 Building Long-Term Assets 23:06 AI Link Building Marketplace 27:30 Ranking in AI Tools 41:20 Google's Site Reputation Abuse Policy 43:03 Manual Interventions in Google's Algorithm 43:58 Impact on Non-English Websites 45:10 Google's Propaganda and PR Moves 45:46 Misleading Update Names 46:59 Forbes' Manual Actions and Recovery 48:51 Challenges with AI and SEO 50:12 Non-English SEO Advantages 52:36 Black Hat SEO Strategies 57:06 Affiliate Marketing for Black Friday Cyber Monday 01:01:23 Trust Signals in Link Building 01:04:09 Parasite SEO Platforms 01:06:03 Common Mistakes in Black Hat SEO 01:07:40 Future of SEO with AI 01:22:53 E-commerce and SaaS SEO Mistakes 01:28:05 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#blackhatseo #linkbuilding #searchengineoptimization #digitalmarketing