He Made A Crazy Bet in 2015. A Decade Later, the Future He Predicted Is Here. (And What He's Predicting Next)

In 2015, Matt Reynolds shut down his brick and mortar gym and went all in on a fully digital coaching platform. Everyone thought he was crazy. A decade later he runs one of the largest online coaching businesses in the world, a software platform used by hundreds of coaches, and a team with a monthly churn rate under 3% in an industry where 20% is the norm.

He saw where the world was going and moved before the proof existed.

In this dense and wide-ranging conversation, Matt breaks down what he built and how AI is about to separate the clinicians who thrive from the ones who get left behind. Matt and Frank take a hard pivot from tech and dig into what it looks like to run a business without hiding who you are or beating people over the head with your personal beliefs.

In this conversation, Matt and Frank cover:

• How Matt went from brick and mortar to fully digital in 2015 and the mindset that made him go for 30 coaches on day one instead of testing the waters slowly
• Why the hybrid model is where most healthcare providers are headed and how to start building it without blowing up what you've already built
• The real reason clinicians feel guilty about optimizing their workflow and why that guilt is costing them and their patients
• Why you won't be replaced by AI, but you might be replaced by a clinician using AI. And what to do about it right now (hint: it’s not about templated workouts)
• The distinction that changes everything about how you build your spiritual journey into the way you show up publicly as a business owner while being welcoming to all beliefs.

This one is dense. Tap any of the links below for more.

CONNECT WITH FRANK

• Follow Frank on IG: @frank_benedetto
• Follow The HoneyBadger Project on IG: @thehoneybadgerproject
• Sign up for The Healthcare Rebellion Newsletter: https://go.wearehoneybadgers.com/newsletter
• Book a call to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5

CONNECT WITH MATT

• Website: ryanmattreynolds.com
• Instagram: @reynoldsstrong
• Barbell Logic: barbelllogic.com
• Coaching software: turnkey.coach
• Book: Undoing Urgency