Contractor Evolution 235. Contractors: Stop Solving the WRONG Problems - Mike Andes
Sep 3, 2025
Mike Andes, a landscaper and author of Total Business Turnaround, shares his insights on how to tackle the right problems in business. He discusses the four critical areas of growth: Lead Gen, Labor, Leadership, and Liquidity. Mike emphasizes optimizing labor with incentive alignment and the role of open book management in building trust. He highlights the necessity of evolving leadership styles for effective team dynamics and offers practical strategies for improving cash flow and profitability, ensuring sustainable business growth.
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Fix Conversion Before Buying Ads
- If you lack cash, improve conversion before buying ads; call faster and follow up better.
- Only spend on paid marketing when you can attribute lead source and convert existing leads reliably.
Mine Your Existing Customers First
- Market your existing customer database and incentivize crews to upsell.
- Capture leads on-site with simple tools and pay a finder bonus to increase conversions.
Pay For Performance, Protect Quality
- Compensate crews on a share of labor revenue (P4P) so harder work equals more pay.
- Protect base pay but deduct bonuses for callbacks, damages, and poor quality.
