Beyond The Blox What's next for Roblox? We spoke to Dave Baszucki
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Jan 28, 2026 
Dave Baszucki, founder and CEO of Roblox, leads the platform's vision for 3D simulated co-experience and creator tools. He talks about aiming for massive photorealistic worlds, an AI "magic wand" that builds for creators, and how generative AI could democratize building and bring Roblox back to its builder roots.
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AI Will Amplify Creator Output Not Replace Teams
- Roblox views AI as an amplifier not a replacer: creators will produce higher-quality experiences with similar team sizes.
- The company expects AI tools like a generative 'magic wand' to change what creators can build without eliminating jobs.
Experiment With A/B Tests To Improve Playtime
- Use A/B testing and iterative configuration to capture meaningful playtime gains for live experiences.
- Dave highlights creators achieving multi-percent playtime improvements from targeted A/B experiments.
Tech Roadmap Enables Genre Expansion At Scale
- Roblox must expand into diverse game genres and scalable tech to capture the global gaming market.
- Technologies like cloud LOD, Harmony, Slim and auto streaming aim to let experiences run from 2G Android to 4K PC.