The Publisher Podcast by Media Voices Reuters Institute’s Dr Amy Ross Arguedas on studying trust
This week, to help us dissect the year in trust, we're joined by Dr Amy Ross Arguedas, a Postdoctoral Researcher Fellow at the Reuters Institute for the Study of Journalism. Between 2020 and September 2023, she worked on the Trust in News Project, and she’s currently a part of the team working on the Reuters Institute's annual Digital News Report.
Amy tells us about the work of the Trust in News Project, and how to go about measuring trust in a way which is useful. She explains how trust is affected by political divisions and whether the impact of publisher mistakes is long-lasting, as well as the opportunities for more traditional sources to engage younger people.
We also explore the potential impacts of AI on trust; how transparent should publishers be with their use of it, as well as the risks and opportunities AI presents for the fight against misinformation.
Trust, disinformation and how publishers have responded this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.