Canadians want to support local but are they being misled? The Canadian Food Inspection Agency has fined Loblaw grocery stores for “maplewashing” twice in 2026, raising questions about misleading “Product of Canada” labels. This is VANCOLOUR host Mo Amir speaks with marketing communications expert Bob Stamnes (PS&Co.) about the gap between Canadians’ desire to buy local and the reality of higher prices, how companies capitalize on that tension, and where the line is between branding and deception.
Recorded: March 23, 2026
