Brand Transformation, Burnout, and Humanizing Medicine — with Mike Seyfer, CEO of Hailey Sault

Healthcare marketing is changing faster than most health systems can keep up with — and the organizations that are winning aren't just spending more on digital ads. They're building brands and cultures that actually reflect why people went into medicine in the first place.

🌐 Learn more: haileysault.com

Mike Seyfer, CEO of Hailey Sault and the Institute for Healthcare Excellence, joins Michael Tetreault to discuss brand performance in the digital age, human-centered design in healthcare marketing, how AI is reshaping patient acquisition and engagement, and what it actually takes to reverse burnout by humanizing medicine again.

🌐 ConciergeMedicineToday.org

✅ Each episode of the DocPreneur Leadership Podcast explores the business and leadership side of medicine through candid conversations with physicians, healthcare executives, attorneys, practice management experts, and industry innovators — hosted by Michael Tetreault, Editor-in-Chief of Concierge Medicine Today.

🌐 ConciergeMedicineToday.com

If you're building, growing, or rethinking a concierge or membership-based practice, this is the conversation you didn't know you needed.

For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp

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The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.