Leadership Powered by Common Sense OKRs Explained: How to Set Goals That Actually Drive Results
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Mar 26, 2026 Philip Schett, OKR expert from Berlin who helps organizations align teams and drive performance. He explains what OKRs are versus KPIs. He discusses when OKRs matter most and how they bridge strategy and execution. He covers common goal-setting failures, implementation steps, pitfalls to avoid, and the leadership mindset needed for success.
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What An OKR Actually Is
- OKR stands for Objectives and Key Results: a qualitative objective plus measurable key results to track progress.
- Philip Schett explains the objective gives direction and key results quantify progress so OKRs remain simple but powerful.
Key Results Are KPIs On A Performance Plan
- KPIs are metrics that monitor business health; OKRs target a few metrics you actively want to improve to unblock growth.
- Philip uses a car oil temp analogy: you monitor many KPIs but set OKRs for bottlenecks like demo booking rate or lead flow.
OKRs Bridge Strategy And Execution
- OKRs bridge high-level financial targets and day-to-day initiatives by making intermediate, measurable choices.
- Instead of vague revenue goals, Philip suggests specific routes like raising ARPC or entering a new market to align initiatives.
