Dan explains the siren song of big-ticket jobs and how emotional attachments to your clients and overlooking smaller projects for the sake of mega-projects are going to cost you.

In this episode, we talk about…

Some examples of how your emotions can betray you
Not overlooking small projects for the big ones
Not getting emotionally invested in your customers
Sending the quotes with confidence that the math will work in favor of you

Resources:

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TCF514: Friday Fails - The Siren Song of Big Ticket Jobs