The Brian Lehrer Show

100 Years of 100 Things: Best Sellers

May 21, 2025
Tina Jordan, deputy editor of The New York Times Book Review, shares her insights on the compelling history of best-selling books over the past century. She discusses how pivotal titles like 'The Great Gatsby' and 'A Handmaid's Tale' reflect broader cultural changes. The conversation dives into marketing strategies that shaped reader preferences in the 60s and 70s and examines the rise of genres such as young adult fiction and romanticy. Each bestselling book reveals not just literary trends but the evolving narrative of American society.
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INSIGHT

Gone with the Wind's Depression Success

  • Gone with the Wind was the fastest selling book in U.S. history during the Depression.
  • Despite its high $3 price (about $60 today), it sold a million copies in its first year.
ANECDOTE

Gentleman's Agreement Surprise Hit

  • Gentleman's Agreement challenged taboos about anti-Semitism and was unexpectedly a bestseller and Oscar-winning movie.
  • Its initial prediction of failure was proved wrong by huge public and critical success.
INSIGHT

Lolita’s Controversial Journey

  • Lolita was initially rejected in America and published quietly in France.
  • A positive review by Graham Greene sparked demand, leading to its scandalous success when published in the U.S.
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