The Futur with Chris Do 171 - Own who you are — with Carlos Segura
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Jan 12, 2022 Carlos Segura, founder of Segura Inc. and T26, shares his remarkable journey from a challenging upbringing in Miami to a successful design career. He discusses his unique approach to business, including contracts that some view as controversial. Segura emphasizes the importance of owning one's identity and the power of self-acceptance. As he reflects on his transition from music to graphic design, he highlights the emotional complexities of creativity and the significance of authenticity in both personal and professional realms.
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Own Your Style
- Be clear and upfront about your work style and expectations with clients, like Carlos Segura does in his contracts.
- Own who you are and attract the right clients, even if it means repelling others.
Owning "Hard to Work With"
- Carlos Segura turned a perceived negative trait, being "hard to work with," into a defining brand asset.
- This bold move resonated with many and became a key part of his identity.
Emotional Satisfaction First
- Prioritize emotional satisfaction over financial gain when choosing projects, says Carlos Segura.
- Focus on work that resonates with you personally and aligns with your values.