The Truth About B2B Newsletters in 2025, $1.50 Per New Subscriber & Why Email is Best | Ben Billups

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👉 In this conversation, Liam Lawson and Ben Billups dive into a wide range of topics—from the benefits of standing desks and coworking spaces to the impact of AI on technology and marketing. They discuss the transition from agency work to SaaS, the importance of email marketing and newsletters, and how AI is reshaping the future of communication. Ben also shares insights from building his unique email platform, Breaker, highlighting ethical marketing, solving real customer problems, and navigating compliance challenges. The episode wraps with forward-looking predictions on tech trends, audience ownership, and the evolving role of AI in business.

📚 Chapters

00:00 Introduction and Standing Desks

02:52 Coworking Spaces and Venture Capital

05:42 The Future of Tech and AI

08:43 Vibe Coding and GPT-5

11:23 Product Market Fit and Email Marketing

14:37 The Rise of Newsletters

17:12 Creating Unique Content

20:17 Transitioning from Agency to SaaS

22:45 Mindset Shift in SaaS Development

34:23 Navigating SaaS Development Challenges

35:59 Differentiating Breaker in the Email Market

37:50 Innovative Lead Generation Strategies

41:58 Target Audience and Market Fit

43:44 Understanding Email Compliance and Deliverability

47:22 The Impact of AI on Business and Compliance

48:18 Building a Defensible Business Model

50:48 The Future of Audience Ownership

56:45 Rented vs. Owned Audiences

57:42 The Role of Platforms in Business Growth

59:41 Customer Support in a Scaled Environment

01:01:16 AI Integration in Business Processes

01:03:29 Predictions for the Future of Tech and AI

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