Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives. How to activate BRIGHT Mode, with Niki Hutchison
I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.
Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.
This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.
Here's what you'll discover in this episode.
1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.
2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.
3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.
4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.
5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.
Nii's website: https://www.nikihutchison.com/
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