The StoryBrand Podcast #159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Jul 29, 2019
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Exploit Underused Leverage
- Build leverage by using underutilized assets: people, knowledge, and alliances to amplify results.
- Favor initiatives that extend core strengths instead of chasing shiny new ideas.
Measure Causes Not Just Outcomes
- Create dashboards of lead and lag measures that predict outcomes and review them frequently.
- Hold teams accountable to the cause metrics that drive your desired effects.
Vision Needs A Roadmap
- Vision without a plan produces energy but no sustainable progress.
- You must know point A and design the yellow-brick road to point B to make goals achievable.