SHE-TALKS with Lisa Jones How SHE Built a $50M Swimwear Empire with Kindness, Hustle and Heart with Dani Atkins from Kulani Kinis
Could your escape plan become a $50M global brand?
In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.
What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how she and her husband Alex scaled from side hustle to powerhouse - without losing their values, vision, or kindness along the way.
From their very first trade show in Huntington Beach to landing 600+ stockists across the US, Dani shares how wholesale gave Kulani Kinis its legs, why she walked away from "balance," and how she keeps the brand grounded in what really matters.
What You’ll Learn in This Episode:
✨ Why trade shows helped Kulani Kinis scale globally - and the game-changing moment that led to Billabong
✨ The real reason they cut wholesale from 50% to 20% - and how that transformed their business
✨ How Dani leads a team of 70 while raising two boys (and what she's learned along the way)
✨ The North Star and Stardust method she uses to stay grounded and fuel the big picture
✨ Why she threw “balance” out the window - and what’s working instead
✨ How building with heart, hustle and relentless kindness has become the Kulani way
If you’ve ever questioned whether you can scale a business your way - this episode will give you permission to go all in, embrace the chaos, and never lose sight of your why.
Love this episode? Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.
Resources and Links:
Follow Dani & Kulani Kinis @kulanikinis
Shop the range at www.kulanikinis.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.