Jeremy Poock: The Transfer of Trust and Authority in Your Exit

At some point, solo lawyers will need to look at their law firm as a business and build it in the way that it will work for them and is something that they might be able to sell in the future.

In the Senior Attorney Match model, trust is the flux capacitor that will allow you to transfer your firm (where people are coming to you) to another senior attorney whom you also trust.

Even in a solo firm, you do not need to use your name to name your law firm. There is power in brand names and in creating brand value.

The winningest meetings happen when there is synergy between the senior attorney, looking to leave, and their younger protege looking to take over.