Short Briefings on Long Term Thinking - Baillie Gifford

Beyond the benchmark: Baillie Gifford CEO on why being different pays off

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Sep 16, 2025
Tim Campbell, CEO and managing partner at Baillie Gifford, shares insights from his extensive career in investment management. He emphasizes the firm’s conviction-led, long-term investment strategy that prioritizes exceptional growth companies over benchmarks. Tim discusses the value of being 'out of step' with market trends and the role of patient clients. He delves into Baillie Gifford’s investments in private companies like AI lab Anthropic and highlights the increasing importance of AI in investment processes, ensuring a shift toward insightful analysis.
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INSIGHT

Active Investing Is Increasingly Distinct

  • Passive, quant and algorithmic flows now dominate market activity, making active fundamental investing a minority pursuit.
  • This divergence increases the value of deliberate, research-driven active managers like Baillie Gifford.
ADVICE

Find Clients Who Share Your Horizon

  • Seek like-minded clients who accept long-term volatility and hold multi-year horizons.
  • Be transparent about expected volatility and align on outcomes to sustain decade-long relationships.
INSIGHT

Volatility Is Part Of Winning Stocks

  • Large contributors to returns often suffer >50% drawdowns, so timing or short-term reactions destroy outcomes.
  • Maintaining conviction through deep volatility is essential to capture outsized long-term gains.
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