Leadership Powered by Common Sense Leadership SECRETS: Thrive in Uncertainty | Ep 427
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Sep 25, 2025 Rebecca Homkes, a performance-driven executive and author of Survive, Reset, Thrive, shares how leaders can navigate uncertainty. They discuss splitting teams into offense and defense. They explore trust, deliberate resets, communicating beliefs to enable agility, and using AI to support strategy rather than replace it.
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Uncertainty Is Not Always A Downturn
- Leaders often treat uncertainty as inherently negative which triggers paralysis, frenzy, or default downturn planning.
- Rebecca Homkes observed entrepreneurs lacked a playbook for stabilizing, resetting, then proactively thriving through uncertainty instead of just waiting it out.
Split Teams Into Offense And Defense
- Use separate offense and defense teams so survive work doesn't crowd out growth initiatives.
- Skånsdra Park split teams and cadences: defense stabilized cash/customers while offense experimented to boost revenue per visitor.
Skansdra Park Boosted Revenue Per Visitor
- Skånsdra Park shifted its key metric from visitors to revenue per visitor when reopening after COVID.
- They empowered frontline staff to run experiments all day, creating a culture of rapid testing and improved per-guest revenue.
