Welcome back to the show! Have you ever wondered what you’re supposed to be tracking during a launch OR maybe you’re tracking, however you don't really know what to do with all the information in order to optimize and scale your next launch? As always I got your back! Today is all about your launch debrief! Grab a pen and paper because you’re going to want to take notes on this one.
“I highly recommend that you detach the emotion from the outcome…” At 0:45, we’re talking all things factual data and the top goals you should go for during a launch.
“I always recommend having two different funnels or possibly multiple funnels...” At 4:00, hear what you should be tracking before the launch includings leads, ad spend, landing page and sales conversions.
“This is the time to gather data for content, for the course, for your messaging...” At minute 8:10, let’s talk about the details you should be tracking depending on what your offer is. We're breaking this down by the most common offer during a launch.
“You want the people that want to hang out with you and learn from you...” At 12:30, it’s time to talk about what to do after a launch! This is where it all comes together. The areas of the launch you should be debriefing are the runway (before the launch), organic, ads, funnel, email, and sales.
I hope this helps you see how tracking every detail will allow you to see where the gaps are and wherever you’re falling short of the benchmark, you’ll know exactly where to tweak so you can move prospects further along in your funnel!
Cheers to your next launch debrief. Until next time! Happy Marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!
Ready to Scale Without the Tech Overwhelm?
You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.
Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!
Leave a Review or Share Your Thoughts
If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
CONNECT WITH MICHELLE:
Instagram: @themichellefernandez
Website: themichellefernandez.com