WP Builds 440 – Comparing WordPress page builder accessibility: in-depth insights from Amber Hinds
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Oct 9, 2025 Amber Hinds, CEO of Equalize Digital and a leading expert in WordPress accessibility, dives into her extensive 2025 page builder accessibility research. She reveals her motivation to improve web inclusivity and discusses the rigorous methodology that evaluated over 19 page builders. Key findings highlight which builders excelled, like Cadence with a perfect score, and emphasize the importance of knowledgeable implementation for accessibility. Hinds stresses the moral and legal imperatives surrounding accessible web design, making a strong case for ongoing improvements in the WordPress ecosystem.
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Large-Scale Research Requires Focused Time
- The 2025 page builder study took over 200 hours and two people to complete, showing the scale of thorough accessibility research.
- Amber ran the project from June to August to capture a fair snapshot of each tool's state.
Fix The Tools, Not Just Individual Sites
- Improve page builders because most users build sites from existing tools and will inherit accessibility issues unless the tools are fixed.
- Use accessible starting points so non-technical users don't ship inaccessible websites by default.
Controlled Multisite For Fair Comparison
- Amber created a multisite with identical accessible content for each builder to ensure apples-to-apples testing.
- She tested matching components across builders to make granular, comparable checks.