Shelby Leigh - The Power of TikTok: Turning Views Into Book Sales

Shelby Leigh is a mental health poetry author who has built a significant social media presence, with over 103,000 Instagram followers and viral TikTok success. Her journey from self-publishing to traditional publishing demonstrates the power of social media marketing for book sales.

In this episode:

• Mental health poetry publishing success
• TikTok marketing strategies
• Content creation best practices
• Social media platform building
• Converting views to sales
• Book marketing analytics

Resources mentioned:

• Marketing by Shelby: https://www.marketingbyshelby.com/
• TikTok Solutions Program: https://www.marketingbyshelby.com/marketing-offers
• BookTok community: https://www.tiktok.com/tag/booktok
• Instagram Marketing: https://www.instagram.com/marketingbyshelby/
• YouTube Channel: http://youtube.com/@marketingbyshelby

Book Recommendations for Poetry:

• "I Look to the Mourning Sky" by Liz Newman: https://www.amazon.com/Look-Mourning-Sky-Writing-Grieving/dp/B09NGXZLG4
• Tristan Mateo
• Nikita Gill: https://www.instagram.com/nikita_gill/?hl=en

Traditional Poetry Influences:

• Emily Dickinson
• Rupi Kaur: https://rupikaur.com/?srsltid=AfmBOorFpwevPH5MBAWOCCT1caFETOj-8EDrY1CMeYGqAq3gcnF0b_MX
• Atticus Poetry: https://www.atticuspoetry.com/

Modern Poetry Recommendations:

• "Luster" by Raven Leilani: https://www.amazon.com/Luster-Novel-Raven-Leilani/dp/0374194327
• "From Sand to Stars" by Shelby Leigh: https://www.amazon.com/Sand-Stars-Shelby-Leigh/dp/1771683880
• Amanda Lovelace: https://amandalovelace.com/

Connect with Shelby Leigh:

• Website: https://shelbyleigh.co/
• Instagram: https://www.instagram.com/shelbyleighpoetry/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
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• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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