The Game with Alex Hormozi The 5 Phases of Content Marketing | Ep 428
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Aug 30, 2022 Learn about the 5 phases of content marketing, focusing on consistency, quantity, and engaging content. Discover the key rules, phases 3-5 for customer generation, and the importance of showing expertise. Find out how honesty and valuable content can make a difference.
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Volume Trains Quality
- There's no such thing as content that's too long, only content that's too boring.
- Quality matters but quantity in the beginning wins because reps reveal what quality is.
Use Content For Nurture
- If organic isn't your primary acquisition, use content for lead nurture: prove legitimacy and recent activity.
- Ensure you have recent, decent content so prospects believe you're still in business.
Give Sales A Content Arsenal
- Build a 'greatest hits' content sheet for sales to send prospects between calls.
- Also document FAQs surfaced in calls to create targeted content that addresses buyer objections.