How I Built This with Guy Raz Seventh Generation: Alan Newman and Jeffrey Hollender
Jan 25, 2021
Alan Newman and Jeffrey Hollender, co-founders of Seventh Generation, discuss their groundbreaking journey in eco-friendly products. They delve into their rocky partnership, sharing insights on the emotional fallout from their falling out. The duo recount their innovative marketing strategies and the challenges of building a sustainable brand. Humorous anecdotes from their path highlight the complexities of co-founder relationships and the obstacles they faced in the eco-business landscape. They also touch on personal growth and resilience in their entrepreneurial endeavors.
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Redemption and New Purpose
- Jeffrey Hollander sold his books-on-tape business to Warner for millions.
- He wanted to write a book called "How to Make the World a Better Place" to redeem his earlier work.
Recognizing Strengths and Weaknesses
- Alan Newman recognized his need for capital and Jeffrey's fundraising abilities.
- He saw Jeffrey as his best option for securing the necessary funding for growth.
Building a Fearless Culture
- Create a company culture that minimizes fear to encourage open communication.
- Rewarding mistakes helps prevent their recurrence and fosters a supportive environment.
