Is Regenerative Business Just A Luxury? A 50,000km Quest For The Truth

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.

Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

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