
This Week in Startups Apple’s WFH blowback, navigating current startup valuations PLUS Sugar’s Fatima Dicko | 1227
Jun 8, 2021
Fatima Dicko, founder of Sugar, a CRM platform enhancing landlord-tenant connectivity, shares insights on navigating business challenges during the pandemic. She discusses how apartments will evolve with new amenities focused on resident engagement. Additionally, the conversation touches on the implications of Apple's contentious work-from-home policies and the current landscape of inflated startup valuations, offering valuable investing guidance amidst economic uncertainty.
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Loyalty Phase
- Many companies are entering a "loyalty phase," using the return to office as a test of employee commitment.
- This crisis presents an opportunity for companies to reorganize and increase efficiency.
SaaS Funding
- SaaS companies can leverage recurring revenue as upfront capital using platforms like Pipe.
- This avoids debt, loans, and dilution, offering financial flexibility.
Sugar Living
- Fatima Diko's Sugar Living, discovered through Remote Demo Day, simplifies residential property management.
- Diko's participation in Remote Demo Day led to her appearance on This Week in Startups.


