Big arms. Big following. Bigger heart. Obi Vincent is a modern-day fitness phenomenon who proves that achieving your goals doesn’t have to look like sacrifice and suffering.

In his own words, a former ‘fat kid’ turned bodybuilder, turned genre-defying fitness inspiration to the million social followers he has amassed. His YouTube videos alone have accrued an incredible 73m views.

He sat down with MH’s Andrew Tracey to share his belief that while there are a million things you should take seriously, ‘yourself’ isn’t one of them.

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Obi Vincent: Genre-defying Fitness Inspiration