Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

Entrepreneurs know they need to create content, build trust, and stay visible. The hard part is knowing what to say, how often to say it, and how to make sure your message actually leads people toward your business.

In this episode, Jay Papasan sits down with Donald Miller, author of StoryBrand, for a practical masterclass on brand building for entrepreneurs. Donald breaks down how to use content to create curiosity, build familiarity, and guide customers toward commitment. He also explains why the strongest brands are built around a specific problem, a clear promise, and a founder or leader who knows how to show up with both empathy and competence.

From personal brand strategy to storytelling, positioning, social proof, and video content, this conversation gives business owners a clearer path for becoming known, trusted, and chosen.

Challenge of the Week:

Own a specific problem. Identify the negative, painful, or annoying thing you want people to call you for, then start saying it clearly. The more specific the problem, the easier it is for customers to understand why they need you.

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To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:

• [00:00] Your Brand Is Holding You Back

• [04:01] Avoid the Biggest Mistake Entrepreneurs Make

• [11:41] Share the Right Stories to Stay Top of Mind

• [17:22] Build Trust Before You Ask for the Sale

• [21:49] Use Proof to Make People Feel Like They Know You

• [28:45] Own the Problem You Want to Solve

Links & Tools from This Episode:

• Donald’s Book, Building a StoryBrand 2.0

• Donald Miller’s Website

• Free Resources

Produced by NOVA