Harvard Data Science Review Podcast

Dating App or Matchmaker: Will You Swipe Right?

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Feb 14, 2022
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INSIGHT

Platforms Balance Attractiveness And Attainability

  • Apps balance desirability with attainability to reduce user rejection and churn.
  • Platforms try to show matches that users find both attractive and realistically reciprocal.
ADVICE

Learn From Date Feedback

  • If dates aren't working, seek feedback and change your approach instead of repeating the same pattern.
  • Track how you date and let external feedback help you become a better dater.
ADVICE

Evaluate Values, Goals, And Timing

  • Focus on core values, shared goals, and timing (e.g., desire for marriage/kids) when evaluating partners.
  • Use these intangibles as stronger predictors than money, height, or age.
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