EntreLeadership How to Generate Top Applicants for Your Business
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Mar 30, 2026 Armando Lopez, Senior Executive Director of HR at Ramsey Solutions, leads recruiting strategy and candidate experience. He talks about why posting ads alone fails, how to create passive touchpoints and active sourcing, and using referrals and team-driven tactics to generate multiple qualified applicants so you can hire without settling.
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Turn Every Touchpoint Into Applicant Channels
- Generating applicants means embedding hiring messages everywhere your team is visible.
- Armando suggests putting QR codes on business cards, invoices, vans, and team shirts to turn all touchpoints into recruiting channels.
Go Meet Candidates Where They Have Fun
- Ask current team members where they spend their free time and show up there with targeted recruiting messages.
- Sponsor local events like fairs or car shows and bring branded "now hiring" gear to meet candidates where they already are.
Choice Determines Hiring Quality
- You only hire the best when you have a choice among candidates.
- Armando emphasizes that limited applicant flow forces biased hiring decisions that often lead to future turnover.