66 – How to “Bad Ass Your Brand” with Pia Silva

In this episode of the WP Builds podcast we chat to Pia Silva from badassyourbrand.com. She's a New Yorker with a whole load of energy and is a lady on a mission to "Bad Ass Your Brand". It's the title of her book as well as her philosophy to create a brand for your company. It's definitely not about just growing your agency; more staff, more contracts more... everything. It's about cutting things out of your business and making it very specifically the place that you want to work. It's about trying to do less work, to get paid more and have a little more time off.