The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham
Feb 18, 2026
31:24
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What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.
The Martha Stewart Podcast