The Futur with Chris Do The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395
114 snips
Nov 6, 2025 
Ryan Deiss, a serial entrepreneur and founder of DigitalMarketer, shares his journey from college eBook seller to running a $200M business portfolio. He reveals why he retired from creating courses, highlighting the decline of the course market and the need for adaptation in business. Ryan also discusses the role of AI in revolutionizing marketing and introduces a unique 10-80-10 workflow, showcasing how AI can enhance client services. His insights on balancing personal and business identity offer valuable lessons for entrepreneurs navigating change.
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Business Is Who You Serve
- Ryan learned that a business is defined by who you serve, not what you sell.
- Focusing on the customer ecosystem created opportunities beyond a single product.
Built A Publishing Model With Licensed Content
- Ryan became a digital publisher by licensing other people's long-form content for flat fees and selling ebooks.
- He scaled to hundreds of niche sites by paying small flat fees and republishing licensed content.
Retiring As A Strategic Pivot
- Ryan decided to stop personally creating marketing courses after 25 years because the model and his identity had shifted.
- He used the retirement announcement to pivot DigitalMarketer away from courses amid falling sales.