What the Fundraising 187: Money Mindset in Nonprofits with Dr. Nadia Brown
Jun 11, 2024
Dr. Nadia Brown, a sales training expert, discusses money mindset in nonprofits. Topics include reframing sales and fundraising, emotional challenges, making asks with confidence, and fostering team empowerment. Learn practical insights for empowering nonprofit teams to make a meaningful impact.
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Sales Can Feel Aligned Not Pushy
- Sales felt wrong to Nadia until she learned methods that aligned with her values and became top salesperson in her organization.
- She transitioned from corporate to business owner, learned sales on her own terms, then taught others to replicate that success.
Practice Saying Money Out Loud
- Practice money language and say larger numbers aloud to desensitize your discomfort with asking.
- Nadia trains clients to practice saying high figures (e.g., say $500,000 so $50,000 feels smaller) and rehearse value-focused scripts.
Respond To Price Objections With Clarity Not Discounts
- When prospects say something feels expensive, pause and explain value rather than immediately lowering price.
- Nadia shares detailed scopes and lets prospects vocalize their process; price often remains but leads to a considered yes or funding pathway.