Beyond Mailchimp: Smarter Donor Emails for Nonprofits Using Instantly.ai and ConvertKit

If your nonprofit is still using Mailchimp for donor emails—but you’re struggling with low engagement, no segmentation, and manual follow-up—you need to hear this.

In this episode of The Million Dollar Nonprofit, nonprofit coach Tom Kelly shares how small nonprofit teams are upgrading their email marketing using Instantly.ai and ConvertKit—two powerful tools built for automated, personalized donor communication.

You’ll learn:

• Why Mailchimp no longer works for modern nonprofits
• How to re-engage lapsed donors with AI-generated, human-sounding emails
• How to automate donor welcome series, follow-ups, and segmentation with ConvertKit
• A real example of a $5,000 gift from one re-engagement email
• How to pair Instantly + ConvertKit for a complete nonprofit email system

Plus, you’ll get proven ChatGPT prompts for donor emails, tips for creating donor tags that make sense, and three action steps to get started today.

Whether you’re a small team or a solo fundraiser, this episode gives you the nonprofit email marketing playbook you’ve been missing.

Ready to build smarter email systems and stronger donor relationships? Listen now.

Grab my free AI growth playbook here -

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