· Understand how to appeal to your customers using the right language

Who are you speaking to?

· If your product is for everyone, no one wants it

Understand your customers’ motivation

What is your avatar’s goal or value?

· What does your customer want to achieve, what they believe in, and other important questions you need to address.

Help your customers cross their barriers

What is the barrier?

· Understand the pain point and the barrier, what stops people from buying your product, and how to jump over that barrier.

Sponsor – Design Pickle https://servenomaster.com/pickle

Resources – Ryan Levesque’s eBook Ask

Books by Jonathan, Most other links can be found in my TOOLBOX

Connect with Jonathan Green

The Bestseller: ChatGPT Profits
Free Gift: The Master Prompt for ChatGPT
Free Book on Amazon: Fire Your Boss
Podcast Website: https://artificialintelligencepod.com/
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Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

SNM197: Designing A Customer Avatar