EP 125: Marketer in Chief - Jason Voiovich on product innovation, marketing strategies of the US presidents and more.

Jason shared his innovation stories from kettle framing to the marketing of presidents, we covered his curiosity around the scientific process, how he helps a Museum with Dinosaurs and of course explore the innovative process of his book.

Guest Links: 

LinkedIn: https://www.linkedin.com/in/jasonvoiovich/

Jason’s book: https://marketerinchief.com/

Please find all resources like video, audio, show notes and as well some shorter clips of the episode at https://www.jensheitland.com/

00:00:00Podcast introduction.

00:01:23Jason’s introduction.

00:07:58The road into marketing.

00:14:07Growing up with artists.

00:18:58Entrepreneurship informed by learnings in a non-traditional childhood.

00:26:36Pivoting skillsets for marketing.

00:32:34Getting used to taking risks

00:38:26Validating theories through literature.

00:41:02Learning when to quit.

00:43:17The background behind “Marketer in Chief.”

00:47:20Political history informing current innovation.

00:51:46Evolutions in marketing over the last two decades.

00:57:10What’s your dream project?

00:59:22Evolutions in marketing over the last two decades.

01:01:45How do you stay up-to-date?

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Link to the show:

Please find all resources like video, audio, show notes and as well some shorter clips of the episode at the show page

Give a review:

If you enjoy this podcast would you be so kind as to leave a short review on Apple Podcast. It takes less than 1 minute and really makes a difference to convince future interesting guests to join me for an interview.

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