
How Leaders Lead with David Novak #278: Hanneke Faber, CEO, Logitech – Co-create with your team
14 snips
Feb 12, 2026 Hanneke Faber, CEO of Logitech and former P&G/Unilever leader (and one-time Dutch national diving champion). She explains co-creating a 24-hour company strategy with 7,000 people. She connects diving’s courage and visualization to leadership. She talks brand reinvention, rapid feedback and coaching, Urgency without burnout, and bold product and AI bets.
AI Snips
Chapters
Books
Transcript
Episode notes
Prepare First, Then Co‑Create
- Prepare deeply before inviting broad participation so the process moves fast and yields results.
- Balance rapid co-creation with structured preparation to avoid endless debate and loss of momentum.
24‑Hour Global Strategy Sprint
- Hanneke co-created an MVP strategy with the leadership team then ran a 24-hour global feedback sprint with all 7,000 employees.
- Teams in 150 countries returned three likes and three builds, which made the strategy better and owned by employees.
Sequence Big Bets Like Dive Progressions
- Big goals need sequencing and small wins on the way to build momentum and confidence.
- Hanneke uses diving progression (trampoline→lower platforms→10m) as a model for scaling challenges safely.






