
Consulting Mastery Consultant's journey with Brent Bouldin
11 snips
Oct 28, 2024 Brent Bouldin, a founder at New Media Advisors, specializes in SEO and digital strategy for financial services, bringing his extensive banking experience to the table. He discusses the challenges of launching a consulting firm during the pandemic and the importance of specialization. Brent shares insights on client acquisition strategies and highlights the role of LinkedIn in building connections. He also addresses the complexities of forming partnerships, talent acquisition hurdles, and the value of thought leadership in recruitment, emphasizing the power of effective communication.
AI Snips
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Transcript
New Firm Born from Agency Frustrations
- Brent and Scott started New Media Advisors during COVID after frustrations with agencies' inconsistent personnel.
- They aimed to offer clients continuous expertise by senior professionals like themselves.
Power of Niching Down
- Niche down to be recognized as an expert; broader targeting dilutes clarity of your offering.
- Focus on industries where you have deep expertise to open doors more effectively.
Expertise Combines for Differentiation
- Combining industry knowledge with channel expertise differentiates your offering in a crowded market.
- Financial services experience plus digital marketing skills opened doors for Brent and Scott.
