117: Joe Calloway - The Art of Attracting Business

It's safe to say that all small businesses want customers to be drawn to them, but unlike a moth to a flame, we want them to stick with us and not get burned. We want to be magnetic! Today you're going to hear about how to be magnetic and the art of attracting business by actively challenging assumptions to create a new way of thinking.

Joe Calloway helps leaders, owners, and entrepreneurs make great companies even better. He helps organizations focus on what is truly important, inspires new thinking to create opportunities, and motivates people to take immediate action.

Joe is the Executive In Residence at Belmont Univeristy's Center For Entrepreneurship. His diverse experience includes having owned a restaurant in Nashville, TN, being inducted into The Speaker Hall of Fame, to currently serving as Advisor on Business Development with Gilson Boards, a snowboard design and manufacturing company.

A consultant, speaker and author of five ground-breaking business books. We take ample time to dive into his latest book, Magnetic: The Art of Attracting Business.