Nonprofit Lowdown #367- Giving Tuesday Flop...Now What?
Dec 8, 2025
Feeling let down by Giving Tuesday results? You're not alone! Discover why this day is just the beginning of a 28-day fundraising sprint. Learn about the four pillars of campaign failure and how to avoid them, from audience segmentation to offer clarity. Rhea emphasizes the importance of clean lists and personalized outreach. With actionable solutions like building an omni-channel strategy and consistent follow-ups, you'll be ready to turn setbacks into success. Get ready to refine your approach and boost your year-end fundraising!
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Use Data Not Guesswork
- Use last year's data to inform timing, channel, and message decisions rather than guessing.
- Build your baseline now if it's your first year and treat it as a learning experiment.
Preheat Your Audience
- Warm your audience before the main event with storytelling and anticipation.
- Cold donors rarely give, while warmed donors convert at much higher rates.
Make The Offer Irresistibly Clear
- Make your offer clear with urgency, specificity, and an outcome donors can picture.
- Use matches, dollar ladders, and deadlines to give donors a concrete reason to give now.