New Books in African Studies

Jessica Ann Levy, "Black Power, Inc.: Corporate America and the Rise of Multinational Empowerment Politics" (U Pennsylvania Press, 2026)

10 snips
Mar 13, 2026
Jessica Ann Levy, assistant professor of history who studies racism, capitalism, and transnational Black freedom movements, discusses her book Black Power, Inc. She traces how Black empowerment politics moved from civil rights organizers into corporate boardrooms and across the Atlantic to Africa. The conversation covers anti-apartheid strategies, corporate responses to divestment, and tensions between market-based uplift and more radical calls for change.
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INSIGHT

Black Empowerment Remade Civil Rights Into Corporate Solutions

  • Black empowerment politics reframed civil rights-era uplift into private-enterprise solutions focused on job training, entrepreneurship, and managerial inclusion.
  • Jessica Ann Levy traces this shift from Booker T. Washington roots to corporate programs like Sullivan's OIC and Coca-Cola initiatives in cities and abroad.
ANECDOTE

Atlanta Roots Sparked The Research Project

  • Levy's personal experience living in Atlanta inspired the book and questions about the role of Coca-Cola, Delta, and local elites in shaping Black politics.
  • She observed a city lauded as a Black Mecca that remained deeply segregated, prompting investigation into corporate influence.
INSIGHT

Corporations Used Empowerment To Counter Divestment

  • U.S. corporations responded to divestment pressure by exporting U.S. corporate-style Black empowerment to South Africa as a political strategy to avoid divestment.
  • Programs included voluntary affirmative action, scholarships, Black managers, donations to Black businesses, and the Sullivan Principles.
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