Ruth Handler: The "Gambling" Woman Who Created Barbie and Launched a Marketing Revolution
Jan 29, 2025
27:27
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On this episode of Our American Stories, her parents were poor Jewish immigrants and she was raised by her sister—spending her most developmental years behind a deli counter. Eventually, she'd marry a toy designer, change his name, and bet all of her company's money on an idea: that little girls just wanted to play with big girls. Robin Gerber, author of Barbie and Ruth tells the story of Ruth Handler—the creator of the Barbie Doll.
Our American Stories