#271: Dan Coyle, NYT Bestselling Author on Culture, Zero Tolerance for Brilliant Jerks, and Establishing a Playbook for Building Safety, Vulnerability, and Shared Purpose

Daniel Coyle (@DanileCoyle) is the New York Times bestselling author of The Culture Code, The Talent Code, The Little Book of Talent, The Secret Race, Lance Armstrong's War, and Hardball: A Season in the Projects. Coyle works as an advisor to the Cleveland Guardians of MLB, as well as numerous teams in sports, business and the military throughout the globe. We had Dan on the podcast back in May 2018 when he released his book The Culture Code, and we are excited to have him back on this week to discuss his newest book The Culture Playbook, a practical guide for learning and implementing the principles that drive great teams.

In our chat today, we discuss the three components of a great culture, how to start changing your culture in your teams, the four most important words a leader can say, and so much more. You can learn more about Dan at www.DanielCoyle.com or grab his book anywhere books are sold.

ATTENTION: ONE DAY WAY OF CHAMPIONS LIVE EVENT JUNE 4, 2022: Dr Jerry Lynch and John O'Sullivan will be holding our only live event of the year a one day Way of Champions Crash Course on Saturday, June 4 from 9am-5pm at Rio Tinto Stadium in Sandy Utah. We are so excited to get back in front of people and talk about culture, leadership, and winning the relationship game. Thanks to some amazing sponsors this event is very cost effective so check it out and sign up today before it sells out. Click here to register.

ANNOUNCING THE 2022 WAY OF CHAMPIONS VIRTUAL CONFERENCE, JUNE 25-26: Yes, we are going virtual again in 2022, and we have already amassed an incredible lineup of guests that we are ready to announce, with more to come. Joining us this year are:

• Steve Kerr: Golden State Warriors and Team USA Head Coach
• Acacia Walker: Head Coach of Boston College Women's Lacrosse, 2021 NCAA Champions
• Dave Aranda, Head Coach, Baylor University Football, 2021 Big 12 Champions and Sugar Bowl Champions
• Sandy Barbour: Athletic Director and VP of Intercollegiate Athletics, Penn State University
• Ron Adams: Golden State Warriors Asst. Coach
• Trevor Ragan: Podcast Host and Founder of The Learner Lab
• Betsy Butterick, "The Coaches' Coach" and Communication Specialist
• Dave Dickerson, Head Coach, University of South Carolina Upstate Men's Basketball

If you register soon, we will throw in the videos from the 2021 Way of Champions Virtual Conference as well, a $349 value! Learn more and register at www.ChangingTheGameProject.com and click Way of Champions Conference on main menu!

This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you've been looking for a true business partner – not just another app – check them out today at sprocketsports.com.

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• Downloadable transcripts of our best podcasts, so you don't have to crash your car trying to take notes!
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• Other special bonus opportunities that come up time to time
• Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences.

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