Two failed client projects that had the biggest impact on my business

In this solo episode, I'm sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project.

If you've ever had a client situation go wrong, this episode will remind you: you're not alone and you can come back stronger.

Key Takeaways

• Your gut is part of your business strategy If something feels off; whether it's pricing, scope, or a client fit; it's worth paying attention to. Ignoring it often leads to bigger problems later.
• Clear boundaries protect both you and your clients Saying yes to the wrong work (or an unclear brief) can create resentment and misalignment. Strong boundaries create better outcomes for everyone.
• Communication is everything (and more!) Under-communicating is one of the fastest ways to lose trust. Over-explain your process, your decisions, and your expectations.
• Mistakes don't define you; how you respond does Every business owner will face rejection, missteps, or unhappy clients. Growth comes from reflecting, adjusting, and moving forward with better systems.

Episode Highlights

• 00:05 - Why mistakes matter more than wins
• 01:05 - Mistake #1: Ignoring my gut & poor boundaries
• 04:28 - Mistake #2: Lack of clarity & weak presentation
• 06:17 - The confidence knock & what changed
• 07:45 - The biggest lesson: communication & process
• 08:36 - Trusting your gut in business decisions
• 09:23 - Rejection, failure & moving forward as a business owner

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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